Tag: WeedMaps

The Most Popular Marijuana Strains of May

Taking a serious fall during May, the ever-popular Gorilla Glue fell 9 spots on our monthly “Top 25 Most Popular Marijuana Strains” list. With an average listed price per 1/8 of $41.00, Gorilla Glue slid to the 15th spot last month. Also experiencing a sudden decrease in popularity, OG Kush failed to attract the eyeballs […]

 

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Sold to the Highest Bidders, High Times Sells 60% for $42M

Damien Marley, the youngest son of Bob, and a private equity firm specializing in buyouts, Oreva Capital, have acquired a controlling interest in High Times magazine.

Founded the year Richard M. Nixon was forced to resign, High Times was recently valued at $70 million and is responsible for establishing the Cannabis Cup in Amsterdam and Colorado – as well as The High Times Medical Cannabis Cup held in medical marijuana states.

A go-to publication for all things cannabis in the early 70s, Marley and Oreva viewed the former High Times organization as “ill-equipped to roll up the massive opportunities for expansion,” according to TechCrunch.

“The best chance for High Times to fire up some more revenue could be expanding the Cannabis Cup to more states as legalization rolls across the US. Designed as a trade expo for local pot dispensaries and quality contest for growers, there are already 58 Cannabis Cup events each year.”

Rebranded as High Times Holding Company (HTHC), for their $42 million Oreva Capital and Damien Marley will get a controlling interest in High Times’ websites, publishing rights, and their marijuana-centric trade shows and competitions.

Oreva Capital founder Adam Levin believes the company can elevate the new HTHC brand’s current earnings of just “$.17 per user,” pointing out that both Weedmaps and Leafly earned approximately “$60 per user” annually.

Paying deeply for its “236,000 print subscribers” and reported “20-million” unique monthly visitors, Marley and his consortium of 420-entrepreneurs may want to consider some critical information disseminated in an April article from the Denver Post.

“Overall, The Cannabist hit 797,000 total unique visitors in the reporting period, a 30 percent increase over the same month a year ago. About 63 percent of its audience was between 18 and 34 years old. That figure was ahead of High Times’ 588,000 and behind the 1 million pulled in by the WeedMaps-owned Marijuana.com.”

With what seems like dramatically overstated viewership and an interest in cashing out, industry insiders have been hearing rumblings of a potential sale to a hedge fund for months.  In a letter written by Levin to the HTHC family, he seemed rather optimistic about the company’s future. “As cannabis adoption comes of age and gains more mainstream acceptance – High Times will be among the only brands people already know and will continue to be the trusted voice they turned to.”

Freshly rehabilitated, a quick tour of their site finds their old synthetic marijuana ads finally gone. Now focusing on competitions, lifestyle, and dispensaries, HTHC looks to elevate their annual “revenue between ticket sales and sponsorships,” which accounts for 75% of their revenue each year.

 

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We Sent Two Lucky Fans to See Lil Uzi Vert at Rolling Loud in Miami

“I never win anything like this so it was surreal. I didn’t believe it was real, then it was.”

rolling loud contest winners

Contest winner Max Thorton (right) and guest Nate Artis (left)

Max Thornton is the lucky winner of Weedmaps and Atlantic Record’s Spotify playlist flyaway to the Rolling Loud Festival in Miami with Lil Uzi Vert. Not only was Rolling Loud Thornton’s first festival and trip to Miami, but it was also an unexpected reward for a grueling end to college finals.

Thornton attends Kennesaw State in Atlanta, Georgia, where he’s majoring in information security. He has become a recent fan of Lil Uzi Vert, specifically the “XO Tour Llif3” track, which led him to the Weedmaps and Rolling Loud Spotify playlist. “I signed up not expecting anything. I was listening to Lil Uzi on Spotify and I saw that there was a Weedmaps thing going on the playlist. I was like, this is a pretty good playlist and it said “You could win a trip,” so I literally took two seconds to put in my information and then two weeks later I get the email. “Congratulations!”

Thornton and his best friend Nate Artis recounted receiving the winning email, the lucky guest gleefully explained how his friend’s career choice helped verify the Atlantic Records Rolling Loud Spotify email. “I was like, what’s this spam s**t? It could be somebody trying to phish me. The emails addresses were from Atlantic records, I thought ‘oh s**t this could be real.’ I actually traced the IPs from the original email back,” said Artis.

Rolling Loud presented an incredible lineup of some of the biggest hip-hop names. Thornton and Artis jammed with mutual favorite Flatbush Zombies and Playboi Carti. They then moshed to A$AP Rocky, who brought out the A$AP mob (minus Ferg), Flatbush Zombies, Lil Yatchy and XXXtentacion.

The Weedmaps and Lil Uzi Vert Rolling Loud winners enjoyed access to the VIP sections during the festival. Thornton and Artis grabbed front row seats for Action Bronson who was debuting his new track. Later, the pair made their way to the front for Kendrick Lamar who played mostly tracks from his latest album release Damn.  

The lucky winners also caught Lil Yachty, Migos, Chief Keef, and Ski Mask the Slump God. Thornton was most looking forward to Japanese hip-hop artist Keith Ape. “When Keith Ape’s hit track ‘Ichibon’ came on, so many people moshed. I got so many videos of it. Nate, like, fell down. It was crazy. It was awesome.” The excitement of experiencing the energy of a 40,000-fan-filled crowd could be clearly seen in both of their never-ending smiles.

Lil Uzi Vert was the closing act for Max Thornton and Nate Artis and delivered a performance the winners that the audience and entire hip-hop world would never forget. Lil Uzi Vert came out at the Rolling Loud festival like a true rockstar, arriving a little more than fashionably late. After his intro amped up the audience, the emerging artist took a huge leap of faith into the crowd. 

For the boys, the festival couldn’t have ended on a more electric note. “I didn’t even know before he jumped off. I saw him up there and I was like who the hell is that? We were right there! He jumped into the crowd and he played the rest of his set.” It was unanimous energy felt throughout the festival that Lil Uzi stole the show.

Adorned in a Kendrick Lamar sweater and Rolling Loud dad cap, Max Thornton shared the final days leading up to the experience. Admitting to the stress of passing finals, the college student felt that the win would set the tone for his summer. This win was a wonderful surprise since he only planned to work a new job and hang out at home in Atlanta. Thornton showed his best humble quality when he shared with us that his sweatshirt was actually for his sister and the cap for his friend. When asked about his personal swag, he modestly responded, “this festival with my best friend is all I need.”

Despite a crazy number of hip-hop fans and an ever changing schedule, both Thornton and Artis recollected their first festival experience with a dreamy glance and afterglow smiles.

“We saw everyone we wanted to see. I’m usually a homebody but I would definitely put this on my list for next year. Although we might not tell our friends about the (future playlist sweepstakes) to heighten our chances!” Stay tuned for Weedmaps events in the future, you could be the next lucky Max Thornton!

Written by Kay Dinsdale

 

Start a Marijuana Business Today: CertificationClinics.com™ offers a comprehensive business model for recommending Medical Marijuana Certifications and/or Dispensary Ownership in your area. The CertificationClinics.com™ Business Support staff will educate you in every of the growing medical marijuana industry, providing you a fully operational and profitable enterprise. Learn More »