Tag: Business

If You Had Invested in These Marijuana Stocks…

The roller coaster of investment for the emerging worldwide cannabis industry has been even more volatile than traditional stocks. This, of course, has much to do with the ongoing dance of legality that exists in many countries as they give birth to new marijuana sectors. So in this world of uncertainty, what are the stocks […]

 

Start a Marijuana Business Today: CertificationClinics.com™ offers a comprehensive business model for recommending Medical Marijuana Certifications and/or Dispensary Ownership in your area. The CertificationClinics.com™ Business Support staff will educate you in every of the growing medical marijuana industry, providing you a fully operational and profitable enterprise. Learn More »

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4 Easy Ways to Make Social Media Work for Your Cannabusiness

Hopefully by now you know the importance of building your brand’s presence on social media.

Often times, social can seem overwhelming and confusing.  For example, you may log onto Pinterest to try to figure it all out, only to realize that three hours have gone by and the only thing you’ve found is an amazing recipe for a Chai Tea Latte (marijuana optional).

Most cannabis business owners have got the “weed porn” portion of social down – meaning they know how to post pictures of weed on Instagram and Facebook but don’t worry about much else.

Well, I’m here to tell you that there is a lot more to social than weed porn.

Weed porn is one of the big red flags for Facebook and Instagram and, it’s a great way to get your account shut down.

If you are ignoring a larger content marketing strategy and only posting content that is full of hype and sales, you are not only likely to get your account shut down but you are also very likely to turn off your prospective customers.

Thanks in part to an over saturation of weed porn and constantly changing algorithms (Facebook, Instagram … who’s next?) there is a need for a robust strategy that can evolve.  

Like most marketing strategies, this can seem like a ton of work and may not have your full attention.

So on that note, here are 4 easy ways to maximize your social presence and make social media marketing work for you (beyond weed porn and pot brownies).

Choose Your Platform(s).

You don’t need to be an expert at every channel.  Pick the two or three channels where you know your audience hangs out and master them.

Facebook, Instagram and Twitter are the big three that you should know how to use strategically.

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Make Sure Your Imagery Matches Your Brand’s Promise and is Consistent.

From your logo to your profile name and picture, everything across your social channels should be instantly recognizable and should represent your brand’s promise. Make sure you are following your branding guidelines and using the correct fonts and colors to design your pages and establish your brand.

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Create Engagement with Valuable and Shareable Content.

It’s easy to fall into the trap of posting things that you and your employees like without really knowing if your audience feels the same way.  Make sure you are creating content that your audience is excited about and eager to share. One of the easiest ways to determine what content your audience likes is by tracking the likes, comments and shares on your posts and by watching what other successful brands within your niche are doing.

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Engage With Your Followers by Taking Part in the Discussion.

One of the quickest ways to create your tribe is to socialize your content.  The easiest way to do this is to reach out to industry influencers and mention their names in your posts.  Once you do that you can start to create a relationship with the key players in the industry and inspire them to connect with you and share your content.

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Photo courtesy of Allie Beckett.

Again, the content needs to be fresh, relevant and exciting.  

Weed porn alone won’t cut it.

 

Start a Marijuana Business Today: CertificationClinics.com™ offers a comprehensive business model for recommending Medical Marijuana Certifications and/or Dispensary Ownership in your area. The CertificationClinics.com™ Business Support staff will educate you in every of the growing medical marijuana industry, providing you a fully operational and profitable enterprise. Learn More »

Canadian Cannabis Stocks Fell Over Trump Policy Jitters

Canada’s marijuana stocks took a tumble last week, clearly indicating that the powerful Canadian marijuana industry is affected by United States policy.

The dip was a direct result of the comments made by Press Secretary Sean Spicer during a briefing last Thursday. Spicer told the press, “I do believe that you’ll see greater enforcement of it,” when asked about adult-use cannabis in relation to U.S. federal law. Spicer added that there’s a difference between medical marijuana and “recreational use, which is something the Department of Justice I think will be further looking into.”

After the comments, Canadian-based marijuana companies took a dip; Aurora Cannabis was down 2.93 percent, Aphria Inc. down 1.01 percent, and Canopy Growth, the world’s largest producer, took a 4.64 percent hit when the markets opened last Friday.

“[It] was a pretty clear reaction that there was cause and effect based on Spicer’s comments,” said Jordan Sinclair, Director of Communications at Canopy Growth, in an interview with Marijuana.com. “This confirms what we know. Policy decision or things said by high-level U.S. officials can have an impact on the space, but it’s more a story about whether or not it should have an impact in Canada.”

Sinclair pointed out that the longer Canopy and other Canadian marijuana companies exist in a regulatory environment that “allows us to get a lead over U.S. firms, the better off we’ll be.” He went on to add that Canopy “started this business without access to the U.S. market and that continues today.”

Sinclair further relieved Canada’s bruised ego by reminding us that although U.S. policy can create investor skittishness, it’s a big world out there with many countries open to the marijuana industry. “It shouldn’t be a huge surprise that we aren’t selling [product] in The States, now we just need to make sure that the investment community understands that as well. There’s international expansion and market opportunities all over the world. As of yet, the U.S. is still an emerging one.”

Sinclair’s comments are supported by the massive amount of business that Canopy does internationally, with countries that include Germany, Brazil, Australia, and others. Their policy is to get involved with countries who have adopted reform at the federal level. “I think that people just need to understand what the market opportunities are, and for Canopy Growth, those opportunities are always in jurisdictions where there are federal sets of laws [allowing]cannabis.”

As the U.S. figures out just what its policy will be on cannabis, Canada continues to look past its neighbors to the South to make significant gains. Perhaps in the future, the “emerging market” in the U.S. will catch up.

Photo courtesy of Who is Danny

 

Start a Marijuana Business Today: CertificationClinics.com™ offers a comprehensive business model for recommending Medical Marijuana Certifications and/or Dispensary Ownership in your area. The CertificationClinics.com™ Business Support staff will educate you in every of the growing medical marijuana industry, providing you a fully operational and profitable enterprise. Learn More »