CBD oil hits national stage with Target.com carrying CW Hemp products

CBD made it to the big leagues of retail.

CW Hemp, the Denver-based company that bottled up “Charlotte’s Web” cannabidiol-rich oil, landed a selection of its hemp-derived extracts on Target.com.

A quick review Thursday of Target’s website showed that four CW Hemp products — hemp capsules and oils — were posted on the Minneapolis-based retail giant’s e-commerce site. The products, which could be accessed with a search for “CBD oil,” were listed under the herbal supplements category.

Officials for Target and CW Hemp were not immediately available for comment.

In a statement, CW Hemp officials touted Target’s pick-up of the extracts as hemp-derived CBD “going mainstream.”

The sale of non-psychoactive, hemp-derived extracts on the mass-market stage comes at a time when the legality of such products has been put into question. The U.S. Drug Enforcement Administration has stated that extracts derived from cannabis — be it hemp or marijuana — are federally illegal, Schedule I substances.

The position has pitted the DEA against the hemp industry and makers of cannabinoid-rich products derived from hemp.

Target sells other hemp-derived food and beauty products, including hemp-seed hearts, hemp milk and soaps and shampoos.

This story is developing and will be updated.

cw-hemp-products-cbd-oil-target-comA screenshot of the Target.com website shows some of the CW Hemp supplements available for purchase online. (Screenshot)

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